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January 29, 2020

8 tips to better train your customers 🎓

Catherine Cormier - Betti Social Networks & Writing

Hi, hello!

This week, I am speaking to community managers and independent trainers in the room. 

It's no secret that I have had a lot of fun giving training for a good big two years and dust. In short, teach and share my tips (and the lessons learned from my failures) are my big neverending crushes.

Many of you ask me what advice I can offer to create training that is as interesting as it is useful and educational for your clients.

So I thought I would summarize some tips that I myself have applied and tested, to help you be the best trainers possible!

8 tips to better train your customers 🎓

1. Think like them: now is not the time to bombard them to the maximum with your vision, of you and you alone, of EVERYTHING you know and how you know it. Put yourself in the shoes of your customers and see where their interest lies, where their problems are. From there, orchestrate your content.

2. See the training as a discussion: we put a phenomenal pressure to offer a theoretical course, to build our training on the masterful model where someone speaks ahead while the others listen and hold back by heart. Instead, see your speech as a way to share what you know and learn more about the issues and the reality of the people who are present.

3. Speak, speak, speak and speak again: this is where we hang on most often, in our words. In our ideas that come too fast, or conversely in our blocking sentences. Be fluid and multiply the daily exchanges with your subscribers, videos, webinars, lives. Talk to your people about your job and your knowledge as often as possible, orally.

4. Be dynamic - as cheesy as it sounds: your customers are much more likely to remember the stuff being taught if they learn by stimulation. Have a video, gesticulate, look them in the eyes, bet on your own humor; all the reasons are good to incorporate movement!

5. Focus on what you want people to remember: not what you are going to say. By making this little and simple shift, your clients are much more likely to leave training by having reached their goal, because it will be your priority to get them where they need to be. Not to hear you speak.

6. Accept that we do not have everything answered: oh, the famous anxiety of receiving a question in training to which you ignore the answer! Rather than panicking, having cold sweats and praying to disappear, simply answer that you will validate the answer outside of training and that you will return to the main interested party as soon as you have something concrete for them. Simple, efficient and honest. It is not because you teach on a subject that you have full knowledge about everything!

7. Use details: whether in your examples, in your advice, in your discussions, use every little detail you know about your students to make it more concrete, easier to consider for them. Don't be afraid to go around the table or do an automated survey to get to know your people a little better before you start training - it will be a good way to learn more about the people in the room.

8. Introduce with group questions: one of my favorite things since forever. Start your training by asking your customers at first glance the questions they have related to the subject taught. For them, it is a way to clear your mind and resolve their concerns from the first minutes of the course, and for you, it is the insurance of starting from there with problems already resolved!

Which of these tips will you apply the next time you train? Start building your first online training now with Didacte.

Catherine Cormier

Catherine Cormier is the expert behind and Specializing in social media management and writing, Catherine is an influential figure in the marketing community in Quebec.