Return to blog home

July 31, 2019

Extended Learning: Above and Beyond The Standard Corporate Training

Extended Learning: Above and Beyond The Standard Corporate Training

Good news! In-house training has been increasingly valued within companies in recent years.

Recruitment and retention challenges mean that managers increasingly understand the importance of leveraging the internal development of their resources so they can now do better, with less.

Although this new business philosophy is very interesting, it only represents one approach to internal online training.

Bad news! Many opportunities still remain unexplored and are yet perceived as foreign or unachievable, although they could have a significant impact with very little extra effort.

Employee compliance training and talent development are the first two, and often only, aspects explored in corporate training projects.

Very few business leaders have yet recognized the potential of external training and capitalized on it to improve their strategic positions within their market.

Here is a typical situation that we see every day.

Let's say you work for Company A, and your training teams are focused on employee training only.

If you want to build a new audience, be it your customers, your partners or your distribution network, what are you going to do?

Most people will use the same approach and even the same training ressources to build their new program.

Evaluating the commercial impact generated by the implementation of an external training structure is relatively simple.

A public access learning management system (LMS) facilitates monitoring progress and completion of courses for various target audiences. This generates more data for your sales and marketing team to use as ammunition.

You can compare people from different angles:

- Engagement rate of your customers
- Rate of reduction of customer support inquiries
- Increased Profit Margin per Customers or Partners
- Etc.

The measurable benefits coming from an extended training structure can be categorized into three main streams: revenues, cost reduction and increased efficiency.

The revenues

Implementing a training structure for your clients and partners is intended to generate more revenue while limiting the direct efforts of your team members.

By educating your partners on your products and services and, above all, how to sell them better, this will ultimately increase your sales.

By educating your customers on how to better consume and use your products and services, they will have more satisfaction with each usage, which will increase the recurrence of purchase and they will be more loyal to your brand.

Customer training directly influences product adoption, which in turn converts into customer success.

You can even develop advanced and paid trainings that can become an additional revenue stream!

Whether you are a product and services company, customer success drives the duration and profitability of every single one of your customer relationships.

While we can all agree that these concepts only make sense and should be common practices, very few companies will allow themselves to be creative and seize the opportunity.

So be the first to dare in your field and establish your brand as a business leader.

Cost reduction

By training your partners, prospects, and customers with online training, you can increase customer satisfaction, lower overall support costs, and reduce the risks associated with compliance issues.

You can also reduce training costs by reusing learning materials to eliminate travel and trainer costs.

If you are known to be ambitious, one of the major benefits not to be underestimated is the considerable reduction of the costs related to the creation of a global network of partners.

Centralize all your training content to ensure that each partner has the same accurate information across your entire business structure.

Increased efficiency of internal protocols

You can increase the efficiency and effectiveness of many business activities through an online partner training structure.

For instance, targeted launches of specific training can help you accelerate new product deployments, expand into new territories and set up external sales teams more easily.

A good internal structure for your partners also ensures that each representative is up-to-date on the latest changes, in order to always promote your products and services, keeping you at bay from any liabilities.

These are just some of the opportunities to measurably improve the efficiency and quality of your business operations.

Yes, online training is often designed to train your employees and develop their skills on an ongoing basis.

Beyond this audience that we meet on a regular basis, it is important to keep in mind each of the actors who participate in the success of your company. Each of them can benefit from an extensive training offer.

Having an external training directory is about helping your business (large or small) increase revenue, improve profit margins, and outperform competitors in an increasingly competitive global marketplace.

If the interest in external training is growing within your board of directors, it is important to understand that the development of such an offer requires a business mentality and a set of skills that do not come naturally to most human resources professionals.

Extended training focuses on participatory functional education for commercial purposes, while HR advisors traditionally have a more humane approach that is appropriate for personalized mandatory skills development training.

Use your best communications, marketing and sales resources to drive your external training project and you'll be in good hands.

Mathieu Dumont

CEO at Didacte, Mathieu is an entrepreneur who has accumulated several years of experience in healthy business growth, in the application of management systems and in business design.